ChatGPT, Perplexity and Gemini are already sending traffic to UK businesses — and most owners can’t see it. Generative Engine Optimisation (GEO) is the practice of structuring your site, your schema and your content so AI search engines cite you as a source. It’s a small monthly add-on with an outsized effect: AI search is referral traffic that doesn’t show up in Google Search Console.
Until 2024 there was one game: rank in Google. From 2025 onwards there are two. People still google — but they also ask ChatGPT, Perplexity, Gemini and Claude. Those answers cite specific sources, and the businesses that get cited capture a stream of warm referral traffic that simply doesn’t exist on the old SEO scoreboard.
GEO is genuinely an add-on. We don’t want to rip out your existing SEO — the keyword work, the backlink building, the technical fixes — we want to extend it. Three repeating activities, scaled by tier.
Track where your business is already cited — or conspicuously missing — across the major AI search engines.
Restructure existing high-traffic pages so AI can cite them cleanly. New content briefed against the gaps the monitoring surfaces.
For full-tier clients: monthly content briefs against specific citation gaps competitors are filling and you aren’t.
All tiers are pure add-ons — bolt onto your existing SEO retainer or buy standalone. All prices exclude VAT. No long lock-in. We retire the engagement if you stop seeing value before the third month.
GEO Monitor
Citation monitoring only. The smallest tier — right answer if you have an existing SEO supplier doing the on-page work and just need visibility into AI search.
GEO Active
Monitoring plus active on-page optimisation against the gaps. The default tier for SMEs with an existing site — pays back fastest where you have content already but it isn’t structured for AI citation.
GEO Full
The full add-on. For businesses where AI-search referral traffic is already a meaningful stream and the citation gap is wide. Pairs naturally with Automated Marketing.
GEO is the only Launchpad service line we honestly recommend bundling — £49 Monitor on its own is genuinely too thin to move the needle for most businesses without the on-page work that comes with Active. The £99 tier is the floor we’d ourselves choose.
No. GEO is genuinely additive. Traditional SEO still drives the larger share of search traffic for most UK SMEs in 2026, and it’ll keep doing so for some time. The point of GEO is that there’s a second, faster-growing channel (AI search referrals) running in parallel, and most SMEs are completely invisible on it. Keep your existing SEO supplier. Add GEO. They are different jobs.
Citations are sampled, not exhaustive. We run the same set of monitored queries (20–100 depending on tier) on a monthly cadence across multiple sessions and aggregate the results. The pattern is statistically meaningful even though any single query response is variable. You’ll see citation share trend over time rather than absolute numbers — which is the honest answer about what AI search actually is.
No — in fact the opposite. The same structural choices that make content AI-citable (clean FAQs, schema markup, definition paragraphs near the top of pages, quote-ready statements) also make it more Google-ranking-friendly. Both engines are converging on the same content shape. We’ve never seen a GEO engagement that wasn’t also a small uplift to traditional SERP performance.
It’s most useful for businesses where prospects ask AI questions like “who’s the best [trade] in [town]?” or “what does [service] in [region] usually cost?” or “recommend a [type of business] for [need].” That covers most of the trades, hospitality, professional-services and retail-adjacent businesses we work with. If your buyers don’t ask AI anything before they buy, GEO probably isn’t the right add-on yet — come back in 12 months.
Yes — arguably better. Local queries (“recommend a sweep in Lincolnshire”) have far less competition for AI citation than national or generic queries. A well-structured local business page can become the canonical AI-cited answer for its niche surprisingly quickly. Our own Bourne-anchored portfolio sites are deliberately built this way.
Yes. 30-day rolling notice on all tiers. We hold ourselves accountable for visible citation share movement inside 90 days — if there’s no visible movement by month three, that’s on us and we’ll either retire the engagement or refund a month while we figure out what’s missing.
Book a 20-minute call. We’ll run 5 of your most relevant queries live against the major AI search engines, share the citation picture, and tell you which tier (if any) actually fits.
Run my baseline