Automated Marketing

A sales engine that runs itself.

Content, lifecycle email, CRM and a single ROI dashboard — bundled into one managed service for UK SMEs. Set up once, runs every day, earns its keep before the third month.

Get a free 2-minute audit See pricing
From £995 build
From £199 / month
UK-hosted UK GDPR-aligned
90-day ROI gate
Hours back

6+/wk

Recovered from the owner (or the marketing-coordinator they don't have) every week. Weekly digests instead of weekly chases.

Repeat lift

+8–14%

Industry-typical lift on repeat purchase rate from lifecycle emails alone — measured before we turn anything on, reviewed every quarter.

Cost per lead

−70%

Owned-channel cost-per-lead vs. paid ads. £8–£15 vs. £45–£90. The maths works on the floor of the model, not just the ceiling.

What's in it

Four building blocks. One managed engine.

Most SMEs don't need another tool — they need the engine that uses the tools they already have. Automated Marketing bundles four capabilities under one roof, set up around your business and run for you.

Content engine

AI-assisted content tuned to your industry and brand voice — drafted by the engine, approved by you.

  • One seed becomes a blog, four social posts, two short videos and an email
  • Industry templates for trades, hospitality, retail, B2B and professional services
  • Approval workflow — nothing publishes without sign-off

Lifecycle messaging

Welcome, nurture, re-engagement, win-back, post-sale — over email and (where it fits) SMS.

  • Triggered by behaviour and CRM state, not by manual sends
  • UK-hosted, UK GDPR-aligned, no transatlantic data surprises
  • Right-to-erasure tooling built in from day one

Pipeline & CRM

Lead capture from website, phone, inbox, social DMs and offline events — into a single pipeline you can actually run.

  • Kanban from Prospect → Contacted → Meeting → Proposal → Active
  • Auto-stage rules, reminders, and chase-up sequences
  • Warm leads no longer go cold while you're on a job

Reporting & ROI

One dashboard. Three numbers that matter. A weekly digest in plain English.

  • Leads, conversion rates, content reach, email performance, revenue attribution
  • Quarterly ROI review — does the engine clear its own cost 3×?
  • Baseline locked at kick-off so the lift is provable, not vibes
Pricing

Three tiers. Same engine. Different scale.

All prices ex-VAT. 90-day exit clause on every tier — if the engine isn't earning its keep against agreed KPIs in 90 days, you walk.

Spark

Starter — for sole-traders and single-site SMEs

£995 build, one-off

Then £199 / month managed

  • 2 lifecycle journeys (welcome + basic nurture)
  • 2 social posts/week, 1 email/month
  • Lead capture + 3-stage pipeline
  • Monthly digest report
  • 2-week onboarding
Talk to us about Spark

Flywheel

Scale — multi-location or B2B with a sales team

£4,950 build, one-off

Then £749 / month managed

  • Unlimited lifecycle journeys with behavioural branching
  • Daily social, weekly blog, weekly email
  • Full kanban + lead scoring + multi-touch attribution
  • 500 SMS/month included
  • Live dashboard + quarterly ROI review
  • 6-week onboarding
Talk to us about Flywheel

Add-ons (any tier)

  • Industry content pack — £495 one-off. 90 days of pre-written, brand-tunable content for your vertical.
  • Pipeline accelerator — £750 one-off. Two-week sprint cleaning your CRM and standing up two outbound sequences.
  • Review-collection automation — £250 build / £49 monthly. Post-job sequences for Google, Facebook and Trustpilot reviews.
  • Lead-enrichment — £99/month. Auto-fills CRM fields so segmentation works from day one.
How it works

Four steps from kick-off to a system that runs without you.

Audit & baseline

We measure your current marketing time, cost per lead, repeat rate, email and review velocity — so the lift is provable, not assumed.

Set up the engine

CRM, lifecycle journeys, content pipeline, dashboard. Configured around your business — not a template you have to bend to.

Pilot in supervised mode

Two to six weeks running live with you in the loop. Every send approved before it leaves. Every metric captured.

Hand over the keys

Runbook, dashboard, weekly digest. We keep operating it for you on the monthly tier — but if you ever leave, the engine is yours.

UK-first by design

Built on UK rules — not retrofitted.

The team behind Launchpad has SC-cleared personnel and 72+ years of combined experience across the NHS, Police, MOD and the private sector. We treat data the way regulated environments require — by default, not by exception.

  • UK GDPR + DPA 2018 alignment
  • Lawful basis recorded per contact
  • UK-hosted infrastructure preferred
  • Right-to-erasure within 30 days
  • Per-client DPA template
  • Audit log retained 6 years
  • SCC + TRA where US tools used
  • Configurable retention policy
Why most marketing automations die in 30 days

Three defences built into every engine we ship.

The pattern is always the same. Day 1 the campaign goes live. Day 9 something changes silently — a list shrinks, a domain authority shifts, a deliverability score drops. Day 14 the outputs are technically a response but substantively useless. Day 23 a customer notices. Day 30 the campaign is killed and AI gets the blame. Every Launchpad marketing engine ships with three defences against this.

Defence 01

Canary outputs

Every run includes a verifiable field — timestamp of the most recent source, count of items processed, hash of the input. If the canary stops moving, we know before you do.

Defence 02

Silent-failure alerts

If the engine finds nothing to send or nothing to enrich, it raises an alert — not an empty output. Empty outputs that look fine are the most dangerous failure mode in automated marketing.

Defence 03

Weekly spot-check

Four minutes a week. You read one full output end-to-end. We send the URL. It catches the drift a canary can't — tone, voice, off-brand phrasing, the small things customers notice.

At day 90 we sit down with you and go through the reliability gate together. If the engine isn’t earning its monthly fee in time saved or revenue won, we tell you — and either rewrite the playbook, retire the workflow, or refund the last month. The 90-day ROI gate isn’t a marketing line; it’s how the engagement is structured.

Want to see what your engine would look like?

Take the free 2-minute audit. We'll send you a one-page report with three concrete recommendations and a fixed-price quote — no calls until you ask.

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